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Layers are probably the single most important addition to Photoshop since the original version, but layer masks are a close second. I would posit that until you thoroughly understand how and why to use masks, you simply don’t understand the power of Photoshop.
The term “mask” isn’t immediately understandable to someone outside the realm of graphic design. At its simplest definition a mask is a way to apply something to a very specific portion of an image.